In the new normal, kids have moved to newer platforms and mediums of engagement and the channel aims to reach out to them strategically through all relevant touchpoints. Oggy and the Cockroaches will see a major launch in the second half of the year for Sony YAY! and the channel is planning a 360-degree campaign to support its announcement.
With this new addition, our proposition of bringing all kids’ favorite characters under one platform becomes stronger.” We are very excited to host kids’ favorite Oggy and the Cockroaches on Sony YAY! and can’t wait to break the news to our young fans. “With many homegrown novel characters, unique shows and many first launches in the category, Sony YAY! constantly aims to deliver fresh concepts in captivating formats that push the envelope. “At Sony YAY!, we are committed to serving a rich and diverse spread of shows and characters to our young fans,” added Leena Lele Dutta, Business Head at Sony Pictures Networks India. “We know SPNI will play a pivotal role as we strive to meet the significant demand for Oggy content in India and that this enhanced broadcast presence will help drive our consumer products efforts in the region.”
“As the popularity of Oggy and the Cockroaches continues to rapidly accelerate in India, with fans drawn to the slapstick humor, endearing characters and positive values, it’s fantastic to welcome Sony Pictures Network India on board as the franchise’s new local broadcast partner,” commented Xilam Animation EVP of distribution Morgann Favennec. SPNI will launch the original classic 2D animated series, which spans seven seasons and 500 episodes, on Sony YAY! starting October 11. French studio Xilam Animation has secured a deal with Sony Pictures Network India (SPNI) for its flagship non-dialogue comedy franchise, Oggy and the Cockroaches.
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