

Speculation on the in-game currency has already driven its value from 1 cent to $4.39 – that's a 43900% rise – before the game has even launched. It's even reached the world of technofinance, which is ironic for such a scathing critique of the capitalist system: you can buy a Squid Game cryptocurrency called Squid (as in "I owe you six squid") to participate in an online version of the game. If you went to a Halloween party this year, we guarantee you saw at least one person there in Squid Game regalia, probably with an old sieve painted black with a white circle on it for a face mask. The distinctive pink guard uniforms and green competitor tracksuits became so popular around Halloween that New York's schools have officially banned them (yeah, that usually works, guys – the kids will definitely lose interest now).

Shoppers as far afield as Sydney, Maastricht in the Netherlands and Westfield in Shepherd's Bush have had the life (but not the capitalism, presumably) scared out of them by giant-sized 'Red Light, Green Light' dolls in October. You can't have missed the enormous cultural impact it's made around the world since it first dropped in September 2021. But if you haven't done so already, you might want to start with Squid Game, a new thriller that may turn out to be Netflix's most popular Korean export yet. From Love Alarm and Itaewon Class to Kingdom and Crash Landing On You, there's a whole world of Korean content on there that demands to be explored. Anyone complaining that there's nothing good to watch on Netflix clearly hasn't been paying attention to all of the amazing Korean content that's available to subscribers worldwide.
